Plastic surgery is growing in popularity in the U.S., so a successful marketing strategy in 2018 is more important than ever. Staying on top of the latest technologies and techniques is vital for growing a plastic surgery practice, and an effective online marketing strategy is the most beneficial way to gain and retain more clients.
85 percent of people use the internet to learn more about services, so having a strong web presence is vital for every practice. However, having an updated website is no longer enough to gain new clients; your practice must also be active on as many social media accounts as possible. Using social networks not only allows you to reach new clients that may have never found you otherwise, but it also allows you to build a relationship with potential patients before meeting them. Many people are nervous about plastic surgery for the first time, so answering questions and providing informative videos on YouTube is a great way to gain their trust and eventually gain them as a patient.
20 percent of existing patients would take advantage of more procedures if they knew about them, so don’t be afraid to market procedures or specials to specific patients! Longtime patients trust you and your opinion and are likely to take advantage of procedures if you recommend them personally- especially when you offer them a discount or special offer. Encourage those patients to refer their friends and family as well, and share your practices Facebook and Twitter accounts with their followers.
While some customers believe that the age of quality service is dead, don’t let them think that about your practice! Using social media and online tools for marketing is great, but the patient still needs to be impressed with your practice when they step in the door. Always practice quality patient service, and take the extra time to teach your staff how to take care of patients. Many new patients won’t even consider a practice with low or mediocre reviews, so treating every new and old patient with that highest quality service is one of the most critical marketing strategies for every practice.
Grow Your Medical Business With Hyperion Consulting Group!
Interested in growing a medical practice? Contact Hyperion Consulting Group today! With over 25 years of experience and knowledge in the medical and business worlds, Hyperion Consulting Group provides medical facilities the unique opportunity to assess how they are doing currently and preparing them with tools to grow. Contact us today! You can reach us at 443-752-2524,or visit our website for more information. If you are interested in reading more about medical consulting check us out our Facebook page and follow us on LinkedIn.