When using social media to grow your medical practice, you must put in some effort other than setting up a Facebook and Twitter account. Social media marketing is becoming more and more complex and is an essential part of growing your business and gaining new clients. Before starting a new social media profile, it’s important to have a strategy in place of what you want to achieve, and how you plan on reaching those goals.
Having an updated profile is one of the most important things you can do for a successful marketing campaign. Whether that means posting blogs, sharing photos and videos, or answering questions via social media, your accounts should be updated at least once a week. While it is a big task to take on, daily postings will improve your follower count the most and is most likely to result in new clients.
Respond To Messages
This strategy goes hand-in-hand with the previous, as you want to stay engaged with your audience frequently. If someone sends a message or Tweet, you should get back to them within 24 hours. This shows that you care about your clients, and are open to listening to their concerns. Also, you don’t want a generic automated message to respond to these messages. Customers do not like when they feel as though they are talking to a “robot,” as they believe they really aren’t being heard. Using an automated message system to respond the clients in need of help if one of the easiest ways to lose a follower.
Images And Video
Video marketing is one of the top digital marketing trends for 2018, as Youtube has surpassed Google Search regarding most-used apps and services within the Google Sites property. Creating videos is a great way to market your practice by showing customers your staff and office, and they can get a feeling of the business before even stepping into your office. Also, people on mobile devices and laptops are much more likely to stop and watch a video than they are to read a lot of text. Instagram, Twitter, Facebook, and Youtube are all great sites for implementing videos and images about your practice.
Grow Your Medical Business With Hyperion Consulting Group!
Interested in growing a medical practice? Contact Hyperion Consulting Group today! With over 25 years of experience and knowledge in the medical and business worlds, Hyperion Consulting Group provides medical facilities the unique opportunity to assess how they are doing currently and preparing them with tools to growth. Contact us today! You can reach us at 443-752-2524, or visit our website for more information. If you are interested in reading more about medical consulting check us out our Facebook page and follow us on LinkedIn.